COULISSE
IS A BRAND
TRUST IT.
COULISSE has a history as an old brand and a story as a reliable brand. We have redesign our appearance and visual identity on 2014 just for adapt to market changes. Now we have a strong brand architecture and unified structure for all purposes.
In here we have described our values, Vision and character.
In continue we show you the structure and visual identity guide lines of our brand.
COULISSE
MISSION
Manufacturing
- Gear trains, gears, sprockets,
- Automobile, tractor, and motorcycle parts,
Company’s Commitment against Interested Parties:
- Personnel: Providing career security and job growth,
- Customers: (quality, delivery time, price, etc.)
- Stakeholders: Profitability and capital growth,
- Suppliers: Mutual beneficial relationship,
- Society: Responsibility for welfare.
COULISSE
VISION
- To become one of leading companies in manufacturing of gear trains, gears, sprockets.
COULISSE
STRATEGIES
- Customer relationship management,
- Human resource management,
- Supply chain management,
- Relying on IT in business processes and organizational activities,
- Innovation based research and development,
- Proper knowledge management,
- Good financial management and cost reduction,
- New product development and expanding business to assembly parts and complete machine building,
- Market development and new customers’ identification through marketing surveys.
COULISSE
GOALS
- External customer satisfaction through:
- Standard quality,
- In time delivery,
- Fair price,
- Increase in the profit and cash flow,
- Increase in career satisfaction among employees,
- Increase in supplier satisfaction.
COULISSE
BUSINESS MODELS
- Quality management system according to ISO/TS16949:2009,
- Quality management system according to ISO 9001:2008,
- Sapco’s supplier quality assurance system, SRR2
COULISSE
VALUES
- Customer focus,
- Creating intimate environment and facilitate work relations between the management and employers,
- Establishing teamwork and self-actualization,
- Effective and efficient processes and activities,
- Reinforcing commitment and responsibility taking culture among employees and involving them in team works to achieve the organizational goals,
- Creating supportive and mutually beneficial relationship with suppliers,
- Creativity and entrepreneurship.
COULISSE
POLICY STATEMENT
- Increasing customer satisfaction and assurance,
- Training and empowering of the personnel,
- Continual improvement in system, process, and product and services,
- Improving, expanding, and updating the infrastructure (hardware and software)
- Moving toward overall zero defect,
- Timely delivery of the products with standard quality,
COULISSE
SOCIAL COMMITMENT
I and all the people in the Company are committed to the content of the Quality Policy and the requirements of Quality Management System.
This statement expresses overall orientation and polices of COULISSE Company. Evidently, achieving the mentioned goals and objectives is merely realized with the participation of all the people in the Company. These main outlines shall be treated as the work substrate for all the activities and documentation, and the Management Representative is responsible to describe and train in all the organizational levels to ensure that all the employees have understood well their significance and realize in their job.
This Policy Statement is subject to review/revision in appropriate circumstances.
Revision 5: April 4th 2015
CEO – Mahmoud Daryani
COULISSE
VISUAL IDENTITY
Our brand has unique visual identity that designed by graphic and advertising experts and professionals. It has an evolutionary redesign on 2014 in all aspects.
Now for your knowledge and third party use and right use we want to describe it's philosophy and rules, what to do and what not to do.
Fortunately we have provided some Digital Materials that you can download, use and read. It has in according with your needs and for any other needs, contact with Coulisse public relations department.
LOGO
Logo has redesigned on 2014. Now it is young, Beauty and flexible to our needs about using on variety medias and different formats. In logo redesign we have tried that the key concepts and forms be intact and we have not change much them. But other parts that rely need to have a revision on them, taken the changes.
You can see the structure and download logo file in different formats to your needs in following links.
For further information or any other needs please call Coulisse.
COLOR
Visual Identity is a key factor in branding and for today market. Our identity consists of a simple and flat design that induces the character if brand to the audiences. It has two powerful and lovely primary colors as red and black.
As you see in following sections the identity obey some rules that we must take attention to them when want to design or make marketing materials.
PANTONE 485 C
C0 M100 Y100 K0
R255 G0 B0
#ff0000
PANTONE
NEUTRAL BLACK C
C0 M0 Y0 K100
R0 G0 B0
#000000
TYPOGRAPHY
Our Official Type is Source Sans Pro that contains full family in different styles. So you can use it everywhere and for every purpose. It does not mean that you can't use other types but it mean that your dominant type in texts, catalogue and other marketing or promotional materials should be Source Sans Pro.
MATERIALS
We have provided some materials for your use. Download them by clicking on following links. Images, Logo Files, Font and some other templates that help you to be in a way with us to promote coulisse with unified identity.
Images